Case Study - Hedrick Associates

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Case Study - Hedrick Associates

 

Mark Miersen, Vice President of Business Development

I am the Vice President of Business Development at Hedrick Associates. We are a manufacturer's rep and are based out of western Michigan. 

One of the big challenges is trying to figure out where our customers' pain points are, and that requires a lot of relationship building. One of the things that has been very intriguing to us is Indoor Air Quality (IAQ).  

Keyara Wiard, Marketing Services

Air quality has always been a talk between us and our clients as well. Being able to measure it has been an awesome conversation, because usually it's just like 'Hey, your air quality might be bad, or how do we fix it, or how do we see it'.  

Mark Miersen

We really wanted to find ways in which we could analyze or get real data. 

Alex Collins, Thermal Systems Associate

Airthings introduced itself as a valuable product to us. We saw a good fit of being a great benefit to our customers even by showing them a way of monitoring indoor air quality. 

Mark Miersen

And then on the back end also have a way in which we can help correct the problems. 

Alex Collins

Airthings provides a low-cost, easy to install product for our customers. 

Mark Miersen

Having the Airthings dashboard and all the data is a validation I believe for the facility managers. Validation is important. We've invested in a technology to do something. How do we validate that it did something? So, a) We are monitoring getting your results upfront to let you know you may have a problem; and b) we're showing you that if we did take corrective measures, look what it has done. I can trim this over time. I can validate my efforts. 

Alex Collins

Airthings is constantly updating their equipment. If there are any software updates, they are automatically updating through their web-based cloud. 

Mark Miersen

And they can easily see it. They can easily relay it to other people in the organization. You've seen what happens with water quality. There's a perception that when people turn the faucet on, that's healthy water. We've found over time that's not true. All the Brita filters, all the types of things that we have now in our buildings and our homes. We are very sensitive to our water quality. That hasn't trickled over into air quality yet. People still think you open a window and that's fresh air. 

Alex Collins

Just because you are bringing in fresh air doesn't mean that it's clean. You could hook it up outside right next to where a bunch of diesel trucks are sitting, and for all you know you are getting clean air.

Mark Miersen

Our office is in a rural area, I'd say, and we still have high TVOCs, and if you look at our Airthings, you see it trending everyday. It will spike to levels in the red, because there are TVOCs and pollutants outside. At the same time, your building's occupied. That's when you are supposed to be bringing outside air. So, what do you do. 

Alex Collins

You know fresh air is important. Maybe it's fresher to just close the damper that's feeding the fresh air and just rebreathe the air that you are breathing. 

Mark Miersen

Some owners might be like: 'Wow, I'm scared to know this data, what am I going to do?'

Keyara Wiard

Check your solutions and be aware of air quality. 

Mark Miersen

Don't be afraid of putting this in and finding out what you've got going on. Just be prepared to do something about it. Just be invested in it.